The Challenge
After a long shift of helping sick patients suffering from the Coronavirus at New York Presbyterian Hudson Valley Hospital, doctors and nurses returned to their cars to find that their tires were slashed. Upon hearing the news, Ozzy Cordeiro, owner of Ozzy’s Auto Clinic, arrived on site to assess the damage and donated $50 gift cards to each of the victims. In addition to the gift cards, Ozzy’s Auto Clinic also provided complimentary oil changes to all first responders and medical personnel. As a small local business, Ozzy felt the need to let these first responders know how special they are to the community and wanted to restore the community’s spirit during this difficult time.
How We Got There
Immediately upon hearing the news, Events To Remember advised Ozzy’s Auto Clinic to let us send out a pitch to the media highlighting their support for the victims and the goodwill they were providing for the community. Ozzy wanted to keep quiet, but the ETR team felt this story could really lift up the community’s spirits, so Ozzy agreed and ETR sent out the media pitch. Events To Remember also posted on all of Ozzy’s Auto Clinic’s social media channels about their good deeds with relevant and strategic hashtags to reach their followers and grow engagement.
Results
With a carefully crafted pitch and strategic social media posting, Ozzy’s Auto Clinic received local and national coverage from The Journal News, News 12 Westchester, Northern Westchester Examiner, 1010 WINS radio station and more.
Coverage on Ozzy’s Auto Clinic
Through our social media posts and use of the tires hashtags, Continental Tires based out of South Carolina saw our posts and offered complimentary tires for all the doctors and nurses impacted.
Good For You Productions, a local video production company based out of Peekskill, saw the coverage and social media postings, leading them to do a video piece showcasing Ozzy’s Auto Clinic and how they are supporting the community during this pandemic.
Let us help you stay engaged and in front of your followers with our public relations strategies and social media engagement packages. Give us a call at (914) 218-3968 or email EventsCJH@EventsRemember.com to learn more about our services and how we can help you stand out from the rest.